How To Increase Adsense Revenue? 2 Most Important Adsense Latest Updates
This has recently been the hottest topic on the internet as the AI took Google with a stance that humans are going to be replaced with robots. People went crazy including the bloggers as well due to which they kept on searching How To Increase Adsense Revenue?
The website’s rejection with Adsense has also increased and we have been seeing a lot of payment delays with Adsense due to which a lot of people are getting worried and losing hope on Adsense. Many sites have also been derank due to the updates of AdSense which keeps on coming now and then. So, in short, the blogging business is getting a hit with AdSense changing policies and updates as well and the AI is also slowly but steadily taking over the world.
So, now the question arises, Is Google not going to do anything about it? Let us clear that with a background knowledge about Google which most of us don’t know that Google itself doesn’t technically have a single owner, as it’s a subsidiary of a larger company called Alphabet Inc. So, instead of an “owner,” it’s more accurate to talk about the majority shareholders of Alphabet, who hold the most voting power in the company and therefore have significant influence over its direction.
As of December 15, 2023, the top shareholders of Alphabet Inc. are:
- The Vanguard Group: Owns about 7.2% of Alphabet shares
- BlackRock: Owns about 5.5% of Alphabet shares
- Fidelity Management & Research Co.: Owns about 4.2% of Alphabet shares
- Sundar Pichai (CEO of Alphabet): Owns about 0.01% of Alphabet shares
- Sergey Brin (co-founder of Google): Owns about 0.01% of Alphabet shares
- Larry Page (co-founder of Google): Owns about 0.01% of Alphabet shares
So, these shareholders decided to upgrade Adsense policies and make it user-friendly as well as blogger-friendly. The recent adsense update in November 2023 says it all
How To Increase Adsense Revenue?
Adsense Recent Update Helps In Increasing the AdSense Revenue
The recent Adsense update has talked about the change in payment method policy which is Adsense will start paying you with CPM which is Cost Per Mille rather than CPC which is Cost Per Click.
Both CPC and CPM are used in online advertising to measure the cost of ad placements, but they differ in what they measures
| Cost Per Click (CPC) | Cost Per Mille(CPM) |
| Measures the cost you pay per click on your ad | Measures the cost you pay per thousand impressions of your ad |
| You only pay when someone interacts with your ad by clicking on it | You pay based on how many times your ad is displayed, regardless of whether someone clicks on it |
| Ideal for campaigns focused on driving traffic to your website or generating leads | Ideal for campaigns focused on brand awareness and reach. |
| Can be more expensive than CPM, but offers a higher guarantee of user engagement. | Can be cheaper than CPC, but doesn’t guarantee user engagement. |
| Often used for search network campaigns and performance-based marketing | Often used for display network campaigns and building brand recognition |
Additional Adsense Update Talks
1-Per-impression payments for publishers
In November 2023, Google Adsense announced they were making optional updates to the revenue-share structure for some publishers. This involves shifting from sharing revenue based on clicks (CPC) to sharing based on impressions (CPM) for certain ad formats and inventory. This is not a mandatory change for all publishers and applies to those utilizing Google Ad Manager for direct-sold and programmatic ads.
2-Emphasis on CPM in certain situations
While CPC remains the primary payment method for Adsense users, there are scenarios where advertisers might focus on CPM bidding. This could be the case for brand awareness campaigns where impressions are more important than clicks, or for specific inventory types like display ads.
3-Transparency and control
Google emphasizes that publishers maintain control over their ad settings and can choose which ad formats and bidding types they participate in
Adsense Revenue Optimization
Adsense Revenue optimization has been the talk of the town for so long With inflation and economic uncertainty, many publishers are looking for ways to maximize their Adsense earnings. This has led to increased interest in strategies like niche targeting, ad format optimization, and content diversification and this is the reason many bloggers are happy about this AdSense policy change as it is easy to have more chances of having increased payments with CPM rather than with CPC.
And that’s the number one reason that for the first time in history, AdSense policy change has made people happy but those who are unhappy about it are looking for Alternatives to Adsense. While Adsense remains popular, some publishers are exploring alternative monetization options like affiliate marketing, sponsored content, and direct ad sales. Understanding the pros and cons of these alternatives is a hot topic for US publishers seeking diversification.
Benefits Of Adsense Revenue Optimization Update
The November 2023 update by Adsense wasn’t a complete shift from CPC to CPM for all publishers. Instead, it focused on offering optional per-impression revenue sharing for specific situations. Here’s a breakdown of the update and its potential benefits:
What changed With Adsense
Optional revenue-share model: Google introduced the option for some publishers to switch from the traditional click-based (CPC) revenue sharing to an impression-based (CPM) model. This applies to programmatic and direct-sold ads managed through Google Ad Manager.
Target Audience
This optional change is not for all Adsense users but is currently being tested and offered to selected publishers with specific inventory types campaign goals potential benefits:
Increased Revenue From Specific Ad Formats
For impressions-heavy ad formats like display ads or video ads, CPM can potentially lead to higher earnings compared to CPC, especially if the ads have high viewability and engagement.
Improved Campaign Reach And Brand Awareness
CPM incentivizes advertisers to focus on impressions rather than clicks, potentially attracting more advertisers for brand awareness campaigns and increasing your ad inventory’s reach.
Greater control and flexibility
Publishers maintain control over which ad formats and bidding types they participate in, allowing them to choose CPM for specific situations while continuing to leverage CPC for other campaigns.
Important Considerations
Not a mandatory change: It’s crucial to understand that this is an optional update, and not all Adsense users have access to it yet. You should have received a specific email from Google if your account is eligible for the CPM revenue-share option.
Performance may vary: CPM’s effectiveness depends heavily on your website traffic, niche, and ad formats. Not everyone will see a significant increase in revenue by switching to CPM.
Testing and analysis recommended: If offered the option, consider testing the CPM model alongside CPC to analyze its impact on your specific ad performance and revenue before making a permanent switch.
Overall, the November 2023 Adsense update offers an additional tool for publishers to potentially optimize their revenue, particularly for campaigns focusing on impressions and brand awareness. However, it’s important to carefully consider the potential benefits and drawbacks before making any changes to your revenue-sharing structure
And if we go in the past then there were some updates in October 2023, in which Adsense updated content policies for gambling. Google is pretty smart it senses whatever’s going on. That’s why it’s so successful so far. Updated content policies for gambling and games: New restrictions for real-money gambling and fantasy sports content were introduced, impacting publishers in those niches.
Clarification on ad placement limitations: Google further clarified its policies on ad placement, emphasizing the importance of avoiding intrusive or distracting ad formats.
Updated definition of invalid traffic: Revisions were made to the definition of invalid traffic, with an emphasis on identifying and preventing fraudulent activity.
Final Thoughts
Adsense recent update of November 2023, has tool the internet by storm because it was the major revenue optimization by Adsense so far. In this article, we have explained everything about it. The potential benefits as well as the considerations to take. If you have any more questions about it, please reach out to us through our Contact Us section. We are available 24/7 to help you. Have fun and keep on loving the games of Worldbox